We've started a new series of articles which will be posted here monthly. The focus is original content of use for business managers with strategic or marketing responsibilities.
Previously we posted articles from the NBR exciting companies series we ran. We're shifting focus and are not running the series in 2011, but have left the articles below as thousands of people still visit the site to read them.
If you've got a topic you'd like to discuss, please let us know. Or if you have original content that you'd like to publish on the site we'd be happy to take a look at it and publish it if it meets a high standard.
Spreading the word
Roger Parker
Marketers have long known it’s very important not just what you say about your brand but what others say about it. Internationally, in recent years, research has ramped up on how word of mouth works. This is a knowledge boom for marketers.
Roger Parker
Over the last decade globally a new trend has been to looking at marketing return on investment. How much do different marketing activities contribute to a company’s revenue compared with their cost?
One of the core elements of any medical research study – which I think could be useful for many businesses to think about – is to look at the impact on people of your product or service.
By Roger Parker
Yesterday evening I attended a lecture at the University of Auckland titled Changing Brains. It was about recent research and developments in Neuroscience and in particular Neuroplasticity. Neuroplasticity is the ability of our brains to change.
By Roger Parker
New devices to surf the internet are opening new game-changing opportunities for marketers. You can now target content suited to new devices, along with personal computers – multi-platform internet marketing.
Results generated by doing this are likely to be far better consumer experiences, far superior conversion and other end-results for marketers. This new multi-platform internet marketing is the other, less talked about half, of the new internet marketing matrix.