About Us

Founded in 2001, New River works with leading firms in Australasia.

What we do

New River provides strategic and market research for companies. What we do differently is focus on custom and advanced research approaches to help clients improve performance. Since inception New River has developed and deployed a wide range of better research techniques to help clients.

History

New River was started in 2001 by Roger Parker. He has a Masters in Commerce Degree with First Class Honours (University of Auckland); a decade of executive experience (up to direct report level to the head of a bank) and over a decade of research experience across multiple countries.

In 2005, Roger was nominated by business people for the Vero Excellence in Business Support Awards. The awards judges made him an individual finalist alongside Sir James Fletcher.

Clientele

New River works with a select group of clients including public companies, multinationals, state owned enterprises, larger private companies and media.

Collaborative model

New River has one other director, and support staff; and works with a collaborative model of fieldwork companies and trusted consultants to enable bringing clients the latest research approaches that best fit what they need.