Strategic Research

New River provides strategic research services. We do this to allow companies to make more evidence-based decisions on strategic issues than has hitherto been possible.

Traditionally, internal information like financials have been well applied in strategy, but information on different markets, their structrues and dynamics has been more estimated and more intuition-based.

This is an opportunity. The difference a better strategy makes in future business performance is enormous. Strategy in business is the choice of markets to operate in and how you are going to compete in them.

Studies measuring sources of company growth find that on average – 80% of growth comes from what markets you operate in and acquisitions;
whereas only 20% comes from changes in market share.

New River pioneered strategic research methodologies for companies to assist them in this vital area. The best marketing can't overcome a flawed strategy. A great strategy can position you for long-term growth.