New Product Development and Innovation
In each industry different effects are caused by the recession. Some industries are hit very hard, others are relatively unscathed, and a lucky few are in recession-growth categories and booming.
Recessions take out weaker companies in general and companies emerging from recessions are stronger than the ones that went into it.
What also happens is some companies accelerate strongly out of recessions to pull ahead. In this second in our series of growth models we’ll have two articles. One is an article on how companies use recessions to pull ahead [see PDF].
This article is written by one of New Zealand’s leading business people, Nevil Gibson, Editor-in-Chief of the National Business Review. It is one of his recent editorials [permission was obtained to place a copy here.]
Click here for the second article. This is a detailed white paper on best practice for new product development and innovation, as the first article suggests.
New Product & Innovation
NBR Editorial
White Paper
Customer Profitability Dynamics
Most of us know which customers are profitable - large, loyal, that buy multiple products or spread the word.
What most don't know is the dynamics of how these leverage points work together on our bottom line; and the exact effects of items hidden from current financials like loyalty and word of mouth.
You can see this all with a leverage points simulator - try one out here.
Sold internationally by New River in 2002
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