Sales Force Performance

New River has pioneered new techniques for sales force performance research. We evaluate and measure sales force performance from a customer viewpoint – using market research techniques.

This research allows you to better manage links between your sales Reps, customers, competitors, and changes in market share. It enables better matching of how your sales teams work with what works best for customers.

New River’s sales force performance research provides robust analysis of drivers of sales Rep performance from a customer viewpoint; it includes individual Rep reporting, territory and competitor reporting, and overall sales force reporting. Results link to changes in market share.