Trials & Evaluation Studies

Trials or pilots are an effective way to maximize eventual results and reduce risk. Trial something in a limited region – e.g. new messaging, a new product or pricing strategy – measure what works best, then roll it out to the wider market.

This type of research allows you to accurately see what changes in customer perceptions and behaviour result from the factors you’ve introduced with the trial. It is slower than going straight to market, but allows you to go to the wider market with best package.

New River runs high-level trials including ones in the medical / health field (with professors on the research team, requiring complex ethics committee approvals for research). We can design and run outstanding commercial trials for you.