Strategic Indicators

Strategic performance indicators are high level indicators showing the strategic direction of your business. Compared to internal-data reports, they focus on “outside-in” (market-data) and predictive indicators as opposed to past performance.

For senior managers and directors, this enables you to efficiently anticipate market changes more accurately. In turn, you can act in advance to connect with those changes rather than defensively when change arrives.

These indicators are produced by market data, primary and / or secondary research.  There are common ones used across industries such as upcoming category spend data, other strategic performance indicators are industry-specific.