Structure Reflection Models

These models provide robust research measures reflecting your company / market structure. So, for instance, if you have a branch or territory structure, customer feedback can be accurately produced per branch or territorty, consolidating up into overall results.

Most larger companies have complex structures. To be able to manage them effectively you need market-based feedback from each point. This enables you to manage how your company connects with customers, and competes with competitors, at all points.

Stratified sampling methodologies are applied with margins of error (and confidence intervals) calculated for each point. Data collection methodologies, metrics, analysis and reporting systems vary by client.